newspaper advertisements

For my next stage of research I am going to look at Newspaper advertisements looking at the layout, text and what the adverts consist of. Also going to look at where my Newspaper advertisement would be featured in what Newspaper on what page.

I started off by looking at national newspapers as they give a Great opportunity to reach a Wide audience  with 32.9 million people read a local newspaper every week, making it the most widely read print medium in Britain.

Many newspapers come with an additional ‘mini magazine’ inside known as an entertainment suppliment such as the times having ‘the Sunday time magazine’ which you could also advertise in.

With 71% of adults reading a local newspaper and Over 60% of people acting on the ads in local newspapers advertising is a big part of many newspapers

This is reflecting in the cost as per single column centimetre the cost of a classified advert is around £30 but in more popular newspapers it is likely to be higher to advertise on a double page spread in the times would cost around £34,000

Then I went onto look at Regional newspapers as they are much more affordable and also allows you select a specific audience but for my documentary that would be viewed on channel 4 it would want a much wider audience than just a regional newspaper

Final shot list

Here is my final shot list, which maybe added to as i edit my documentary as changes could be made.

Filming 19/09/12

I went to Beverley Racecourse to film on the 19th of september it was a lovley day so there was so weather problems apart from the wind that you can hear on the footage and interviews i got lots of variety of shots and had lots of help from staff to acces to parts of the racecourse. I was not allowed to film the horse racing itself but i managed to film the horses in the parade ring. Because i need to perfect my footage and get some more i am going to look at more race days i can go to.

Shooting Scheduale

Shooting Scheduale
Before I went to the racecourse I had to prepare a shooting schedule to know exactly when I was going to film and to prepare a date for when I could go and film again if my footage wasn’t good enough or I needed to add something. Here is my Shooting schedule…  

and here is the date that if I didn’t get all the footage in that one day I could go and film again.

 I found these dates by going onto the Beverly racecourse website where there is latest news and many more where you can find out about sponsorships for races and venue hire ect

Questions i may ask in interviews..

Questions i may ask

Another thing I had to prepare before I went to film was the questions I may ask the people I was going to possibly interview here are some of the questions I prepared…

I Had to think carefully what to ask each person I interviewed making sure they were not too personal and also making sure they fit my documentary and what it was about.

Risk assessment

Risk Assessment

Before I went to film I had to create a risk assessment to know what I needed to be aware of for my own safety, here is my risk assessment.

Shot list

Shot list

First of all for my planning I created a rough shot list with some of the variety of shots I needed Here is a picture of my rough shot list it is a rough shotlist as changes maybe made after i film as i may want to cut shots out, adds shots or change shots around.