newspaper advertisements

For my next stage of research I am going to look at Newspaper advertisements looking at the layout, text and what the adverts consist of. Also going to look at where my Newspaper advertisement would be featured in what Newspaper on what page.

I started off by looking at national newspapers as they give a Great opportunity to reach a Wide audience  with 32.9 million people read a local newspaper every week, making it the most widely read print medium in Britain.

Many newspapers come with an additional ‘mini magazine’ inside known as an entertainment suppliment such as the times having ‘the Sunday time magazine’ which you could also advertise in.

With 71% of adults reading a local newspaper and Over 60% of people acting on the ads in local newspapers advertising is a big part of many newspapers

This is reflecting in the cost as per single column centimetre the cost of a classified advert is around £30 but in more popular newspapers it is likely to be higher to advertise on a double page spread in the times would cost around £34,000

Then I went onto look at Regional newspapers as they are much more affordable and also allows you select a specific audience but for my documentary that would be viewed on channel 4 it would want a much wider audience than just a regional newspaper