Channel 4 Newspaper Advertisments

Channel 4 Newspaper advertisments



Now for creating my own newspaper advertisement I am going to look at some existing ones and see what qualities they have..

Here is a channel 4 newspaper advertisment for high on blow, about a man who follows storms..



Here they have used a Bold heading, they have made it bold by using black over white using contrasting colours to make it stand out also made the font bigger than the rest of the texts to show clearly that it is the name of the programme ‘High on blow’, they have titled it like this to suggest that the man is getting ‘High’ off the storms as ‘blow’ is another word for ‘cannabis and cocaine’ but here ‘blow’ is used to represent the storms. They have also put the logo of channel 4 in the middle of the page to catch the readers eye and to show clearly that this programme is shown on channel 4 again they have used contrasting colours by putting the white 4 logo over a dark background. In the right hand corner of the page they have put in small the logo of Volkswagen who sponsor this documentary. They have then put the slogan of the show ‘A very british storm junkie’ again suggesting that the man is addicted to the storms they do this by using the word ‘junkie’ which is associated with people who are ‘addicts’.Underneath the slogan is when it is giving the information to the audience, again using contrasting bold colours to make it stand out against the rest of the advertisement. For the picture They have used a simple clear picture for the background of the advertisement keeping it clear and eye catching but also explaining the show itself.