Sky Sports Newspaper Advertisment

Sky Sports Newspaper Advertisment

Because i want to make another Newspaper advertisment i decided to do some research into other newspaper advertisments other than Channel 4's here is an example of another newspaper advertisement for sky sports advertiseing the rider cup.

It has a big bold statement picture as the background with the sky sports logo at the bottom right hand side of the page making it noticeable to the reader and as they say to make it pop out of the page, At the left hand side of the page is a faded blue banner down the side this is to make the text that is ontop of the banner stand out and also make it readable. At the top of the banner is a big bold slogan in capitals saying ‘its golf but not as you know it’ intruiging the audience and drawing them in making them watch to watch it. Underneath the big bold slogan is the Ryder cup logo so readers instantly know what it is advertising underneath the logo is information of when it is going to be viewing in smaller text Then again underneath that is some more text to tempt the reader into watching the golf making them believe that it will be ‘dramatic’. Underneath this is the Sky 3D logo, advertiseing sky 3d catching the viewers eye and also in text above the logo text which points out that it is ‘exclusivley live in 3D’ using the word exclusivley to make the viewer more tempted to watch the golf. At the bottom of the banner is some more text advertiseing sky itself, also getting the chance to tempt existing sky viewers into upgrading and purchasing sky sports to watch the Ryder cup as not all sky customers have sky sports in the package deal.

I believe this newspaper has too much text as I want my newspaper advertisement to be quick to read and eye catching but I do like the idea of the banner down the side of the page making the text stand out and not blend into the picture in the background.